One.Tel Case
Strategic Business Risk Assessment, Inherent Risk Assessment and Preliminary Going Concern Assessment This Case is based on Week 5 to 8
Nature of the Entity’s Business
One.Tel was launched in Sydney, Australia in May 1995. They were described as a global telecommunications company offering a fully integrated product list including low-cost international and national calls, Internet services, prepaid and post paid calling cards plus GSM mobile phone services. Their strategies as customer-focused and dedicated to providing innovative, quality telecommunication services at reduced prices. Details of total revenue by geographic segment for the year ended 30 June 20001 are as follows:
Country $M %
Australia 429.4 64 UK 144.7 21 France 15.1 2 Netherlands 36.6 5 Hong Kong 39.2 6 Other 13.2 2 Total 678.2
The Industry
Australia’s telecommunications infrastructure with a fully digitised network is as sophisticated and as modern as any in the world. Land based phone lines penetrate about 96 per cent of all households, with 2 million Internet subscribers and over 7 million Internet users. Mobile phone services are well established in Australia with more than 8 million users or 42 per cent of the population, one of the highest user rates in the world. Telstra, Optus and Vodafone each operate separate GSM mobile networks. Telstra’s market share is around 57 per cent, Optus 31 per cent and Vodafone 11 per cent. (Source: US Department of State FY2001 Country Commercial Guide)
Prior to the deregulation of Australia’s telecommunications industry on 1 July 1997, there were two carriers. There are now 35 carriers who are often former service providers and are generally reliant upon leasing network capacity from Telstra, although some are developing their own switching and network capability.
The influx of smaller carriers into the telephony market has acted as one of the major developments in producing important competitive results in the deregulated market. These carriers typically provide international and long-distance calls and, more recently, complete telephony services. The 1 Note 22 of Financial Statements for year ended 30 June 2000 for One.Tel Limited, ACN 068 193 153, and Controlled Entities, One.Tel web site.
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growth in revenue does not correspond directly with growth in the number of telecommunication service providers due to greater market competition, reduced prices, and lower revenue per company.
Telstra, the former monopoly carrier, is the dominant provider of Australia’s land-based telephony service. This network has nearly 10 million connections and an annual growth rate of five per cent. Telstra still dominates the telecommunications environment although its market share has dropped significantly in recent years.
Mobile phone services are well established in Australia with more than 8 million users or 42 per cent of the population, one of the highest user rates in the world. Telstra, Optus and Vodafone each operate separate GSM mobile networks. Telstra’s market share is around 57 per cent, Optus 31 per cent, and Vodafone 11 per cent.
Management
The Board of One.Tel comprised nine members, including five non-executive directors and four executive directors. Due to the rapid growth of the industry described in the previous section significant managerial experience in the industry was limited. The functions of the board included:
i. approval of corporate strategy, and financial plans; ii. identifying and addressing areas of significant risk facing the company; iii. reviewing and monitoring management processes and reporting mechanisms; iv. monitoring financial performance; v. appointment of the senior management team.2
2 Statement of Corporate Governance in Financial Statements for the Year Ended 30 June 2000 for One.Tel Limited, ACN 068 193 153, and Controlled Entities; One.Tel web site.
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3 Financial Statements for the Year Ended 30 June 2000 for One.Tel Limited, ACN 068 193 153, and Controlled Entities; One.Tel web site.
Financial Statements3
BALANCE SHEETS AT 30 JUNE 2000
Consolidated Parent Entity Note 2000 1999 2000 1999 $M $M $M $M CURRENT ASSETS Cash 25 335.7 172.6 164.2 170.8 Receivables 9 218.4 72.0 104.0 58.9 Inventories 10 5.1 2.5 4.5 1.8 Other 11 68.9 49.1 50.8 35.3 TOTAL CURRENT ASSETS 628.1 296.2 323.5 266.8 NON CURRENT ASSETS Investments 12 – – 26.0 17.1 Receivables 9 – 2.9 356.7 62.0 Plant and equipment 14 155.7 41.0 85.9 28.1 Intangibles 15 559.8 28.0 522.3 – Other 11 91.9 157.9 71.1 132.3 TOTAL NON CURRENT ASSETS 807.4 229.8 1062.0 239.5 TOTAL ASSETS 1,435.5 526.0 1,385.5 506.3 CURRENT LIABILITIES Accounts payable 16 277.2 73.0 115.5 50.4 Borrowings 17 92.2 7.2 20.2 7.2 Provisions 18 5.8 4.7 5.2 4.4 TOTAL CURRENT LIABILITIES 375.2 84.9 140.9 62.0 NON CURRENT LIABILITIES Accounts payable 16 – – 2.3 1.2 Borrowings 17 107.3 62.9 80.5 62.9 Provisions 18 8.2 15.2 8.1 14.6 TOTAL NON CURRENT LIABILITIES 115.5 78.1 90.9 78.7 TOTAL LIABILITIES 490.7 163.0 231.8 140.7 NET ASSETS 944.8 363.0 1,153.7 365.6 SHAREHOLDERS' EQUITY Share capital 19 1,225.6 355.6 1,225.6 355.6 Convertible notes 17 0.1 3.7 0.1 3.7 Retained profits/(accumulated losses) (282.1) 9.1 (68.7) 9.6 Reserves 20 1.2 (5.4) (3.3) (3.3) TOTAL SHAREHOLDERS' EQUITY 944.8 363.0 1,153.7 365.6
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FINANCIAL STATEMENTS OF CASH FLOWS FOR THE YEAR ENDED 30 JUNE 2000
Consolidated Parent Entity Note 2000 1999 2000 1999 $M $M $M $M
CASH FLOW FROM OPERATING ACTIVITIES Receipts from customers 510.9 300.1 283.3 250.2 Payments to suppliers and employees (684.8) (328.1) (327.4) (250.2) Interest received 16.9 1.9 11.1 1.9 Interest and other borrowing costs paid (11.9) (3.5) (7.5) (3.5) Income tax refunded – 0.7 – 0.7
Net cash used by operating activities 25 (168.9) (28.9) (40.5) (0.9)
CASH FLOW FROM INVESTING ACTIVITIES Proceeds from sale of investments – 1.6 – 1.6 Proceeds from sale of plant and equipment – 19.2 – 19.2 Payment for plant and equipment (87.5) (34.0) (32.3) (20.0) Purchase of licences (525.6) (9.5) (523.1) - Purchase of Controlled Entities – (6.9) – (6.9) Payment of deferred consideration (1.8) – (1.8) - Loans provided to wholly owned entities – – (264.4) (53.8) Loans provided to other parties – (2.6) – (2.6)
Net cash used by investing activities (614.9) (32.2) (821.6) (62.5)
CASH FLOW FROM FINANCING ACTIVITIES
Proceeds from issue of shares 818.5 280.3 818.5 280.3 Proceeds from borrowings 139.8 59.0 50.0 59.0 Finance lease principal repayments (11.2) (4.2) (11.2) (4.2) Dividends paid (1.8) (2.5) (1.8) (2.5) Share buy-back – (106.4) – (106.4) Net cash provided by financing activities 945.3 226.2 855.5 226.2 Net increase in cash held 161.5 165.1 (6.6) 162.8 Cash and cash equivalents at beginning of year 172.6 8.4 170.8 8.0 Exchange rate adjustment 1.6 (0.9) – –
Cash and cash equivalents at end of year 25 335.7 172.6 164.2 170.8
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PROFIT AND LOSS STATEMENTS FOR THE YEAR ENDED 30 JUNE 2000
Consolidated Parent Entity Note 2000 1999 2000 1999
$M $M $M $M Eamings/(loss) before depreciation,amortisation,
interest, abnormal items and income tax (230.4) 25.2 (57.3) 24.7
Depreciation and amortisation 2 (35.3) (12.3) (26.6) (9.8)
Net interest (expense)/revenue and other
borrowing costs 2 3.3 (1.6) 4.3 (1.6)
Operating profit/(loss) before abnormal items and income tax (262.4) 11.3 (79.6) 13.3
Abnormal items 4 (33.5) (1.4) (5.4) (1.4)
Operating profit/(loss) before income tax 2 (295.9) 9.9 (85.0) 11.9
Income tax (expense)/benefit attributable to
operating profit/loss 3 4.8 (2.9) 6.8 (4.0)
Operating profit/(loss) after income tax (291.1) 7.0 (78.2), 7.9 Retained profits at the beginning of the
financial year 9.1 5.1 9.6 4.7
Total available for appropriation (282.0) 12.1 (68.6) 12.6
Dividends provided for or paid 7 0.1 3.0 0.1 3.0
Retained profits/(accumulated losses) at the end
of the financial year (282.1) 9.1 (68.7) 9.6
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Discussion Questions
1. List and discuss several factors that would have contributed to an increased inherent risk assessment at the financial report level. Also identify which of these factors may be identified during the strategic business risk assessment.
2. List and discuss several inherent risk factors that would have contributed to an increased inherent risk assessment at the account balance level.
3. Do you believe that the area of going concern should be assessed as high, medium or low? Identify the factors that are the basis for your decision.
Sunday, April 28, 2019
Friday, February 8, 2019
Assessment 1 Authentic tasks - Case study analysis report Topic Case Study analysis # 1 Length 1,000 words
Assessment 1 Authentic tasks - Case study analysis report
Topic Case Study analysis # 1
Length 1,000 words. This does not include references and appendices.
Weighting 20%
Due Date 02 Mar 2017 (Thursday in Trimester 1 Week 4)
Type of Collaboration Individual assessment
Marking Criteria Well-presented academic English, structure, style, formatting and referencing (15%);
Relevant sources of information and analysis of case data (20%);
Correct application of economic models and tools (30%); and
Linking theory, concepts, and practice critically in the discussion (35%)
Style and Format Style
Font size: the font size should be 12
Lines: lines should be double-spaced
Pagination: all pages should be numbered at the bottom right of the page
Printing: printing should be single-sided
Length: the strict maximum is 1000 words (excluding Appendices and footnotes)
You have to specify the number of words on the first page of your Case Study Analysis
Format
Business Report format is compulsory (to be posted on Moodle)
Assessment Submission
This assessment task has been set up to be checked by Turnitin, a tool for checking if it has unreferenced content. You can submit your assessment task to Turnitin prior to the due date and Turnitin will give you an originality report. You can then make any changes that may be required and re-submit your final version by the due date.
Assessment Return In tutorial class (Week 5)
Detailed Information
CASE STUDY ANALYSIS # 1
Hana: Financial Analyst or Pineapple Grower?
1. Statement of the Case Study
The present case study is of particular relevance for people willing to run a small business in the real world. Hana was a financial analyst earning $78,000 per year but she decided to take advantage of the globalization of the world economy. She was residing in a tax heaven country with tax rate on profits equal zero. To this end, she undertook activities as a pineapple grower attracted by the fact that a pineapple grower could sell any quantity of pineapples at $5.00 per kilo. She decided to produce 44 tonnes of pineapples.
The costs of production incurred for this level of output were as follows: payments for land and equipment rental and for other supplies $36,000 per year; labour costs $44,000 per year; transportation costs $ 30,000; and administrative costs $10,000 per year. The only two inputs she supplied to her new business were her savings ($20,000) withdrawn from a special account paying a rate of interest of 10% per year and her own labour. Hana wanted $20,000 as a return for risk-taking. By mid-year, she took out $25,000 from the firm for her living expenses but she never returned a single cent. At the end of the year, she was uncertain about the profit earned and decided to consult an accountant and an economist. When she received the reports from the accountant and the economist she was confused and asked them whether it would make sense for her to remain in business. As to the responses, the accountant assumed no change in the economic circumstances for next year, but the economist predicted a jump in the price of pineapples from $5.00 to $10.00 per kilo with everything else remaining constant.
2. Your task
You have to write a Business Report where you address the following issues:
(a) Profit figure that the accountant arrived at;
(b) Profit figure that the economist arrived at;
(c) Price elasticity of the demand curve facing Hana’s firm; and
(d) Whether or not it is a good idea for Hana to remain in business.
3. Compulsory Format
The compulsory format for your Business Report will be posted on Moodle.
Topic Case Study analysis # 1
Length 1,000 words. This does not include references and appendices.
Weighting 20%
Due Date 02 Mar 2017 (Thursday in Trimester 1 Week 4)
Type of Collaboration Individual assessment
Marking Criteria Well-presented academic English, structure, style, formatting and referencing (15%);
Relevant sources of information and analysis of case data (20%);
Correct application of economic models and tools (30%); and
Linking theory, concepts, and practice critically in the discussion (35%)
Style and Format Style
Font size: the font size should be 12
Lines: lines should be double-spaced
Pagination: all pages should be numbered at the bottom right of the page
Printing: printing should be single-sided
Length: the strict maximum is 1000 words (excluding Appendices and footnotes)
You have to specify the number of words on the first page of your Case Study Analysis
Format
Business Report format is compulsory (to be posted on Moodle)
Assessment Submission
This assessment task has been set up to be checked by Turnitin, a tool for checking if it has unreferenced content. You can submit your assessment task to Turnitin prior to the due date and Turnitin will give you an originality report. You can then make any changes that may be required and re-submit your final version by the due date.
Assessment Return In tutorial class (Week 5)
Detailed Information
CASE STUDY ANALYSIS # 1
Hana: Financial Analyst or Pineapple Grower?
1. Statement of the Case Study
The present case study is of particular relevance for people willing to run a small business in the real world. Hana was a financial analyst earning $78,000 per year but she decided to take advantage of the globalization of the world economy. She was residing in a tax heaven country with tax rate on profits equal zero. To this end, she undertook activities as a pineapple grower attracted by the fact that a pineapple grower could sell any quantity of pineapples at $5.00 per kilo. She decided to produce 44 tonnes of pineapples.
The costs of production incurred for this level of output were as follows: payments for land and equipment rental and for other supplies $36,000 per year; labour costs $44,000 per year; transportation costs $ 30,000; and administrative costs $10,000 per year. The only two inputs she supplied to her new business were her savings ($20,000) withdrawn from a special account paying a rate of interest of 10% per year and her own labour. Hana wanted $20,000 as a return for risk-taking. By mid-year, she took out $25,000 from the firm for her living expenses but she never returned a single cent. At the end of the year, she was uncertain about the profit earned and decided to consult an accountant and an economist. When she received the reports from the accountant and the economist she was confused and asked them whether it would make sense for her to remain in business. As to the responses, the accountant assumed no change in the economic circumstances for next year, but the economist predicted a jump in the price of pineapples from $5.00 to $10.00 per kilo with everything else remaining constant.
2. Your task
You have to write a Business Report where you address the following issues:
(a) Profit figure that the accountant arrived at;
(b) Profit figure that the economist arrived at;
(c) Price elasticity of the demand curve facing Hana’s firm; and
(d) Whether or not it is a good idea for Hana to remain in business.
3. Compulsory Format
The compulsory format for your Business Report will be posted on Moodle.
ICT110 Introduction to Data Science Task 2
ICT110
Introduction to Data Science
Task 2
ATMC Semester 3, 2016
Assessment and Submission Details
Marks: 30% of the Total Assessment for the Course
Due Date: 11:59pm Friday, Week 12
Submit your assignment to Blackboard Task 2. Please follow the submission instructions in Blackboard.
The assignment will be marked out of a total of 100 marks and forms 30% of the total assessment for the course. ALL assignments will be checked for plagiarism by SafeAssign system provided by Blackboard automatically.
Refer to your Course Outline or the Course Web Site for a copy of the “Student Misconduct, Plagiarism and Collusion” guidelines.
Assignment submission extensions will only be made using the official Faculty of Arts & Business Guidelines.
Requests for an extension to an assignment MUST be made to the course coordinator prior to the date of submission and requests made on the day of submission or after the submission date will only be considered in exceptional circumstances.
Background
Cookies Limited is famous for its wide range of delicious cookie products. Currently, it has only one store in the city, with a local transaction management system in its desktop computer. That is, all transaction histories are recorded during the sales.
Inspired by the boom of e-business, the company decided to expand its business online to boost the sale and accessibility. Therefore, it plans to build an online shopping system.
One strategic goal of the company is to convert its business to be customer-centric and datadriven. The company owners are especially interested in the idea of recommendation systems. They has two key requirements for the system:
1. Customers are included into the process of new cookie/flavour design.
2. The system can find and recommend different types of cookies to customers based ontheir profiles and shopping history.
To achieve these requirements, a membership system, which allows users to rate and review cookie products, has to be introduced. It also helps to track the shopping history of each registered member.
You are a new data manager hired by Cookies Limited to help them achieve their strategic goals of customer-centric and data-driven business model. You are required to plan a future proofing data-driven information system to better facilitate the business and improve sales. The design should address the future demands for the growth of data volume and computing capacity.
You have been requested to prepare a report. Your target audience is executive business people, who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new technologies may be beneficial to their business. Please note that standard report structure, including an executive summary, must be adhered to.
The main body of the report should include the following topics.
1. Data Collection and Storage
• Data collection system (what kind of data should be collected and how)
• Storage system (what are the requirements to the storage and how to achieve them)
2. Data in Action
• Consumer-centric product design (what is it and how to do it)
• Recommendation system (what is it and how to do it)
3. Business continuity
• How online business can survive in case of power outage or other disasters?
Note that you are requested to focus on the use of technologies into the proposed plan, but not the discussion of actual system design. The following two tips help prepare a better report:
• Try to explain the technologies in your own words, making them easy to be understood by general audiences.
• Write the technologies in the context of Cookies Limited, making them practical and appealing to the company executives.
Report Format
Your report should be no less than 1,500 words and it would be best to be no longer than 3,000 words long.
The report MUST be formatted using the following guidelines:
• Paragraph text – 12 point Calibri single line spacing
• Headings – Arial in an appropriate type size
• Margins – 2.5cm on all margins
• Header – Report title
• Footer – page number (including the word “Page”)
• Page numbering – roman numerals (i, ii, iii, iv) up to and including the Table of Contents, restart numbering using conventional numerals (1, 2, 3, 4) from the first page after the Table of Contents.
• Title Page – Must not contain headers or footers. Include your name as the report’s author but DO NOT include any reference to your student ID, course code or course name.
• The report is to be created as a single Microsoft Word document (version 2007, 2010, 2013 or Office 365). No other format is acceptable and doing so will result in the deduction of marks.
The report is to be structured as a formal business report. Refer to the following references for details on report structures:
Summers, J. & Smith, B., 2014, Communication Skills Handbook, 4th Ed, Wiley, Australia.
Referencing
The report is to include (at least 5) appropriate references and these references should follow the Harvard method of referencing. Note that ALL references should be from journal articles, conference papers, technical papers or a recognized expert in the field. DO NOT use Wikipedia as a reference. The use of unqualified references will result in the deduction of marks.
Submission
The completed assignment is to be submitted to Blackboard Task 2 by the due date of 11:59pm Friday, Week 12.
The assignment will be assessed according to the marking sheet which is shown in the last page. Late submission will be penalised according to the policy in the course outline. Please note Saturday and Sunday are included in the count of days late.
Assignment Return and Release of Grades
Assignment grades will be available on the course web site three weeks after the due date. An electronic assignment marking sheet will be available at this time.
Where an assignment is undergoing investigation for alleged plagiarism or collusion the grade for the assignment and the assignment will be withheld until the investigation has concluded.
Assignment Guidelines
This assignment will take a number of weeks to complete and will require a good understanding of data science and management for successful completion. It is imperative that students take heed of the following points in relation to doing this assignment:
1. Ensure that you clearly understand the requirements for the assignment – what has to be done and what are the deliverables.
2. If you do not understand any of the assignment requirements – Please ASK the course coordinator or your tutor.
3. Each time you work on any aspect of the assignment reread the assignment requirements to ensure that what is required is clearly understood.
Appendix A
Marking Sheet for ICT110 Assignment 2
Student name: Student ID:
Items Maximum Marks Marks Obtained
Report formatting (font, header and footer, table of content, numbering, referencing) 5
Professional communication (correct spelling, grammar, formal business language used) 5
Executive summary 10
Report introduction 10
Data Collection and Storage 20
Data in Action 30
Business continuity 10
Conclusion and Recommendations 10
Total = 100 0.0
0.0 /30%
OVERALL COMMENTS:ICT110
Introduction to Data Science
Task 2
ATMC Semester 3, 2016
Assessment and Submission Details
Marks: 30% of the Total Assessment for the Course
Due Date: 11:59pm Friday, Week 12
Submit your assignment to Blackboard Task 2. Please follow the submission instructions in Blackboard.
The assignment will be marked out of a total of 100 marks and forms 30% of the total assessment for the course. ALL assignments will be checked for plagiarism by SafeAssign system provided by Blackboard automatically.
Refer to your Course Outline or the Course Web Site for a copy of the “Student Misconduct, Plagiarism and Collusion” guidelines.
Assignment submission extensions will only be made using the official Faculty of Arts & Business Guidelines.
Requests for an extension to an assignment MUST be made to the course coordinator prior to the date of submission and requests made on the day of submission or after the submission date will only be considered in exceptional circumstances.
Background
Cookies Limited is famous for its wide range of delicious cookie products. Currently, it has only one store in the city, with a local transaction management system in its desktop computer. That is, all transaction histories are recorded during the sales.
Inspired by the boom of e-business, the company decided to expand its business online to boost the sale and accessibility. Therefore, it plans to build an online shopping system.
One strategic goal of the company is to convert its business to be customer-centric and datadriven. The company owners are especially interested in the idea of recommendation systems. They has two key requirements for the system:
1. Customers are included into the process of new cookie/flavour design.
2. The system can find and recommend different types of cookies to customers based ontheir profiles and shopping history.
To achieve these requirements, a membership system, which allows users to rate and review cookie products, has to be introduced. It also helps to track the shopping history of each registered member.
You are a new data manager hired by Cookies Limited to help them achieve their strategic goals of customer-centric and data-driven business model. You are required to plan a future proofing data-driven information system to better facilitate the business and improve sales. The design should address the future demands for the growth of data volume and computing capacity.
You have been requested to prepare a report. Your target audience is executive business people, who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new technologies may be beneficial to their business. Please note that standard report structure, including an executive summary, must be adhered to.
The main body of the report should include the following topics.
1. Data Collection and Storage
• Data collection system (what kind of data should be collected and how)
• Storage system (what are the requirements to the storage and how to achieve them)
2. Data in Action
• Consumer-centric product design (what is it and how to do it)
• Recommendation system (what is it and how to do it)
3. Business continuity
• How online business can survive in case of power outage or other disasters?
Note that you are requested to focus on the use of technologies into the proposed plan, but not the discussion of actual system design. The following two tips help prepare a better report:
• Try to explain the technologies in your own words, making them easy to be understood by general audiences.
• Write the technologies in the context of Cookies Limited, making them practical and appealing to the company executives.
Report Format
Your report should be no less than 1,500 words and it would be best to be no longer than 3,000 words long.
The report MUST be formatted using the following guidelines:
• Paragraph text – 12 point Calibri single line spacing
• Headings – Arial in an appropriate type size
• Margins – 2.5cm on all margins
• Header – Report title
• Footer – page number (including the word “Page”)
• Page numbering – roman numerals (i, ii, iii, iv) up to and including the Table of Contents, restart numbering using conventional numerals (1, 2, 3, 4) from the first page after the Table of Contents.
• Title Page – Must not contain headers or footers. Include your name as the report’s author but DO NOT include any reference to your student ID, course code or course name.
• The report is to be created as a single Microsoft Word document (version 2007, 2010, 2013 or Office 365). No other format is acceptable and doing so will result in the deduction of marks.
The report is to be structured as a formal business report. Refer to the following references for details on report structures:
Summers, J. & Smith, B., 2014, Communication Skills Handbook, 4th Ed, Wiley, Australia.
Referencing
The report is to include (at least 5) appropriate references and these references should follow the Harvard method of referencing. Note that ALL references should be from journal articles, conference papers, technical papers or a recognized expert in the field. DO NOT use Wikipedia as a reference. The use of unqualified references will result in the deduction of marks.
Submission
The completed assignment is to be submitted to Blackboard Task 2 by the due date of 11:59pm Friday, Week 12.
The assignment will be assessed according to the marking sheet which is shown in the last page. Late submission will be penalised according to the policy in the course outline. Please note Saturday and Sunday are included in the count of days late.
Assignment Return and Release of Grades
Assignment grades will be available on the course web site three weeks after the due date. An electronic assignment marking sheet will be available at this time.
Where an assignment is undergoing investigation for alleged plagiarism or collusion the grade for the assignment and the assignment will be withheld until the investigation has concluded.
Assignment Guidelines
This assignment will take a number of weeks to complete and will require a good understanding of data science and management for successful completion. It is imperative that students take heed of the following points in relation to doing this assignment:
1. Ensure that you clearly understand the requirements for the assignment – what has to be done and what are the deliverables.
2. If you do not understand any of the assignment requirements – Please ASK the course coordinator or your tutor.
3. Each time you work on any aspect of the assignment reread the assignment requirements to ensure that what is required is clearly understood.
Appendix A
Marking Sheet for ICT110 Assignment 2
Student name: Student ID:
Items Maximum Marks Marks Obtained
Report formatting (font, header and footer, table of content, numbering, referencing) 5
Professional communication (correct spelling, grammar, formal business language used) 5
Executive summary 10
Report introduction 10
Data Collection and Storage 20
Data in Action 30
Business continuity 10
Conclusion and Recommendations 10
Total = 100 0.0
0.0 /30%
OVERALL COMMENTS:
Introduction to Data Science
Task 2
ATMC Semester 3, 2016
Assessment and Submission Details
Marks: 30% of the Total Assessment for the Course
Due Date: 11:59pm Friday, Week 12
Submit your assignment to Blackboard Task 2. Please follow the submission instructions in Blackboard.
The assignment will be marked out of a total of 100 marks and forms 30% of the total assessment for the course. ALL assignments will be checked for plagiarism by SafeAssign system provided by Blackboard automatically.
Refer to your Course Outline or the Course Web Site for a copy of the “Student Misconduct, Plagiarism and Collusion” guidelines.
Assignment submission extensions will only be made using the official Faculty of Arts & Business Guidelines.
Requests for an extension to an assignment MUST be made to the course coordinator prior to the date of submission and requests made on the day of submission or after the submission date will only be considered in exceptional circumstances.
Background
Cookies Limited is famous for its wide range of delicious cookie products. Currently, it has only one store in the city, with a local transaction management system in its desktop computer. That is, all transaction histories are recorded during the sales.
Inspired by the boom of e-business, the company decided to expand its business online to boost the sale and accessibility. Therefore, it plans to build an online shopping system.
One strategic goal of the company is to convert its business to be customer-centric and datadriven. The company owners are especially interested in the idea of recommendation systems. They has two key requirements for the system:
1. Customers are included into the process of new cookie/flavour design.
2. The system can find and recommend different types of cookies to customers based ontheir profiles and shopping history.
To achieve these requirements, a membership system, which allows users to rate and review cookie products, has to be introduced. It also helps to track the shopping history of each registered member.
You are a new data manager hired by Cookies Limited to help them achieve their strategic goals of customer-centric and data-driven business model. You are required to plan a future proofing data-driven information system to better facilitate the business and improve sales. The design should address the future demands for the growth of data volume and computing capacity.
You have been requested to prepare a report. Your target audience is executive business people, who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new technologies may be beneficial to their business. Please note that standard report structure, including an executive summary, must be adhered to.
The main body of the report should include the following topics.
1. Data Collection and Storage
• Data collection system (what kind of data should be collected and how)
• Storage system (what are the requirements to the storage and how to achieve them)
2. Data in Action
• Consumer-centric product design (what is it and how to do it)
• Recommendation system (what is it and how to do it)
3. Business continuity
• How online business can survive in case of power outage or other disasters?
Note that you are requested to focus on the use of technologies into the proposed plan, but not the discussion of actual system design. The following two tips help prepare a better report:
• Try to explain the technologies in your own words, making them easy to be understood by general audiences.
• Write the technologies in the context of Cookies Limited, making them practical and appealing to the company executives.
Report Format
Your report should be no less than 1,500 words and it would be best to be no longer than 3,000 words long.
The report MUST be formatted using the following guidelines:
• Paragraph text – 12 point Calibri single line spacing
• Headings – Arial in an appropriate type size
• Margins – 2.5cm on all margins
• Header – Report title
• Footer – page number (including the word “Page”)
• Page numbering – roman numerals (i, ii, iii, iv) up to and including the Table of Contents, restart numbering using conventional numerals (1, 2, 3, 4) from the first page after the Table of Contents.
• Title Page – Must not contain headers or footers. Include your name as the report’s author but DO NOT include any reference to your student ID, course code or course name.
• The report is to be created as a single Microsoft Word document (version 2007, 2010, 2013 or Office 365). No other format is acceptable and doing so will result in the deduction of marks.
The report is to be structured as a formal business report. Refer to the following references for details on report structures:
Summers, J. & Smith, B., 2014, Communication Skills Handbook, 4th Ed, Wiley, Australia.
Referencing
The report is to include (at least 5) appropriate references and these references should follow the Harvard method of referencing. Note that ALL references should be from journal articles, conference papers, technical papers or a recognized expert in the field. DO NOT use Wikipedia as a reference. The use of unqualified references will result in the deduction of marks.
Submission
The completed assignment is to be submitted to Blackboard Task 2 by the due date of 11:59pm Friday, Week 12.
The assignment will be assessed according to the marking sheet which is shown in the last page. Late submission will be penalised according to the policy in the course outline. Please note Saturday and Sunday are included in the count of days late.
Assignment Return and Release of Grades
Assignment grades will be available on the course web site three weeks after the due date. An electronic assignment marking sheet will be available at this time.
Where an assignment is undergoing investigation for alleged plagiarism or collusion the grade for the assignment and the assignment will be withheld until the investigation has concluded.
Assignment Guidelines
This assignment will take a number of weeks to complete and will require a good understanding of data science and management for successful completion. It is imperative that students take heed of the following points in relation to doing this assignment:
1. Ensure that you clearly understand the requirements for the assignment – what has to be done and what are the deliverables.
2. If you do not understand any of the assignment requirements – Please ASK the course coordinator or your tutor.
3. Each time you work on any aspect of the assignment reread the assignment requirements to ensure that what is required is clearly understood.
Appendix A
Marking Sheet for ICT110 Assignment 2
Student name: Student ID:
Items Maximum Marks Marks Obtained
Report formatting (font, header and footer, table of content, numbering, referencing) 5
Professional communication (correct spelling, grammar, formal business language used) 5
Executive summary 10
Report introduction 10
Data Collection and Storage 20
Data in Action 30
Business continuity 10
Conclusion and Recommendations 10
Total = 100 0.0
0.0 /30%
OVERALL COMMENTS:ICT110
Introduction to Data Science
Task 2
ATMC Semester 3, 2016
Assessment and Submission Details
Marks: 30% of the Total Assessment for the Course
Due Date: 11:59pm Friday, Week 12
Submit your assignment to Blackboard Task 2. Please follow the submission instructions in Blackboard.
The assignment will be marked out of a total of 100 marks and forms 30% of the total assessment for the course. ALL assignments will be checked for plagiarism by SafeAssign system provided by Blackboard automatically.
Refer to your Course Outline or the Course Web Site for a copy of the “Student Misconduct, Plagiarism and Collusion” guidelines.
Assignment submission extensions will only be made using the official Faculty of Arts & Business Guidelines.
Requests for an extension to an assignment MUST be made to the course coordinator prior to the date of submission and requests made on the day of submission or after the submission date will only be considered in exceptional circumstances.
Background
Cookies Limited is famous for its wide range of delicious cookie products. Currently, it has only one store in the city, with a local transaction management system in its desktop computer. That is, all transaction histories are recorded during the sales.
Inspired by the boom of e-business, the company decided to expand its business online to boost the sale and accessibility. Therefore, it plans to build an online shopping system.
One strategic goal of the company is to convert its business to be customer-centric and datadriven. The company owners are especially interested in the idea of recommendation systems. They has two key requirements for the system:
1. Customers are included into the process of new cookie/flavour design.
2. The system can find and recommend different types of cookies to customers based ontheir profiles and shopping history.
To achieve these requirements, a membership system, which allows users to rate and review cookie products, has to be introduced. It also helps to track the shopping history of each registered member.
You are a new data manager hired by Cookies Limited to help them achieve their strategic goals of customer-centric and data-driven business model. You are required to plan a future proofing data-driven information system to better facilitate the business and improve sales. The design should address the future demands for the growth of data volume and computing capacity.
You have been requested to prepare a report. Your target audience is executive business people, who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new technologies may be beneficial to their business. Please note that standard report structure, including an executive summary, must be adhered to.
The main body of the report should include the following topics.
1. Data Collection and Storage
• Data collection system (what kind of data should be collected and how)
• Storage system (what are the requirements to the storage and how to achieve them)
2. Data in Action
• Consumer-centric product design (what is it and how to do it)
• Recommendation system (what is it and how to do it)
3. Business continuity
• How online business can survive in case of power outage or other disasters?
Note that you are requested to focus on the use of technologies into the proposed plan, but not the discussion of actual system design. The following two tips help prepare a better report:
• Try to explain the technologies in your own words, making them easy to be understood by general audiences.
• Write the technologies in the context of Cookies Limited, making them practical and appealing to the company executives.
Report Format
Your report should be no less than 1,500 words and it would be best to be no longer than 3,000 words long.
The report MUST be formatted using the following guidelines:
• Paragraph text – 12 point Calibri single line spacing
• Headings – Arial in an appropriate type size
• Margins – 2.5cm on all margins
• Header – Report title
• Footer – page number (including the word “Page”)
• Page numbering – roman numerals (i, ii, iii, iv) up to and including the Table of Contents, restart numbering using conventional numerals (1, 2, 3, 4) from the first page after the Table of Contents.
• Title Page – Must not contain headers or footers. Include your name as the report’s author but DO NOT include any reference to your student ID, course code or course name.
• The report is to be created as a single Microsoft Word document (version 2007, 2010, 2013 or Office 365). No other format is acceptable and doing so will result in the deduction of marks.
The report is to be structured as a formal business report. Refer to the following references for details on report structures:
Summers, J. & Smith, B., 2014, Communication Skills Handbook, 4th Ed, Wiley, Australia.
Referencing
The report is to include (at least 5) appropriate references and these references should follow the Harvard method of referencing. Note that ALL references should be from journal articles, conference papers, technical papers or a recognized expert in the field. DO NOT use Wikipedia as a reference. The use of unqualified references will result in the deduction of marks.
Submission
The completed assignment is to be submitted to Blackboard Task 2 by the due date of 11:59pm Friday, Week 12.
The assignment will be assessed according to the marking sheet which is shown in the last page. Late submission will be penalised according to the policy in the course outline. Please note Saturday and Sunday are included in the count of days late.
Assignment Return and Release of Grades
Assignment grades will be available on the course web site three weeks after the due date. An electronic assignment marking sheet will be available at this time.
Where an assignment is undergoing investigation for alleged plagiarism or collusion the grade for the assignment and the assignment will be withheld until the investigation has concluded.
Assignment Guidelines
This assignment will take a number of weeks to complete and will require a good understanding of data science and management for successful completion. It is imperative that students take heed of the following points in relation to doing this assignment:
1. Ensure that you clearly understand the requirements for the assignment – what has to be done and what are the deliverables.
2. If you do not understand any of the assignment requirements – Please ASK the course coordinator or your tutor.
3. Each time you work on any aspect of the assignment reread the assignment requirements to ensure that what is required is clearly understood.
Appendix A
Marking Sheet for ICT110 Assignment 2
Student name: Student ID:
Items Maximum Marks Marks Obtained
Report formatting (font, header and footer, table of content, numbering, referencing) 5
Professional communication (correct spelling, grammar, formal business language used) 5
Executive summary 10
Report introduction 10
Data Collection and Storage 20
Data in Action 30
Business continuity 10
Conclusion and Recommendations 10
Total = 100 0.0
0.0 /30%
OVERALL COMMENTS:
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